A Collaborative Veteran Advocacy Campaign to Reduce Veteran Suicide and End Veteran Medical Debt

A Veteran and Civilian Effort to Right The Wrongs
experienced by the nation’s finest.

Purpose and Mission

To found uniquely collaborative relationships in which members partner to help each other polish their mission, promote each other’s best interests and share in each other’s success.

An All-of-Us Approach

Following the wisdom that “all of us are smarter than any of us,” we believe that anything that is worth doing is worth being done in the company of like-minded people and organizations.

This is where Let's Rethink This, as Mission Lead, puts to work our credo: “If you want to travel fast, travel alone. If you want to travel far, travel with others. If you want to travel far and wide, travel with us.”

Leveraging Everyone's Success Stories

This was the experience of LRT co-founder Jerry Ashton when he co-created and grew RIP Medical Debt and created campaigns with donors, companies and the faith-based community to attract both local and national attention. Enough so that RIP has raised to date enough funds to buy and abolish over $7 billion in medical debt for over 4 million Americans.

It's all about awareness and impact networking – “If they don’t know about you, they can’t do anything about you.”


This initiative is built on the experience of competing in the VA Mission Daybreak initiative – and not being selected to be among the thirty organizations recognized and financially rewarded.

In fact, 1,330 competitors along with LRT got that same, tough jolt. We intend to create an environment and context in which everyone walks away a winner. If not through a financial prize, most certainly in knowledge gained, relationships created and mission furthered.


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Get In Touch

Want to know more about our community approach and awareness focus can help support your project? Contact us and let's set up a time to discuss what has gotten you this far...and is possibly now keeping you there.

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